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Last updated: 24 September 2026

IMBUEcreation respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Sophie Louise Day, trading as IMBUEcreation, collects, uses and protects your personal information when you visit our website, make a booking, purchase something, contact us or otherwise use our services.

For the purposes of UK data protection law, Sophie Louise Day is the data controller of the personal information we collect and use.

1. Who we are

IMBUEcreation
Sophie Louise Day
Email: imbue.elt@gmail.com
Telephone: 07507 130847

Website: www.imbuecreation.co.uk

If you have any questions about this Privacy Policy or how your information is used, please contact us using the details above.

2. Information we collect

Depending on how you use our website and services, we may collect:

• your name;

• email address;

• telephone number;

• booking and event details;

• information about other attendees that you provide when making a group booking;

• billing and transaction information;

• information you provide when contacting us or making an enquiry;

• your marketing preferences;

• information about your use of our website, such as your IP address, browser/device information and pages visited; and

• information collected through cookies and similar technologies.

We only collect information that is reasonably necessary for the relevant purpose.

Payment information

When you make a payment through our website, your payment is processed using Wix Payments or another payment method made available through our website.

We do not normally have access to or store your full debit or credit card details ourselves.

3. How we collect your information

We may collect personal information when you:

• book a wreath-making workshop through our website;

• purchase a product through our website;

• make a payment;

• contact us by email, telephone or through our website;

• complete a contact or enquiry form;

• sign up to receive emails from us;

• attend one of our workshops or events; or

• browse our website, where information may be collected through cookies and similar technologies.

4. How we use your information

We may use your personal information to:

• process and manage your workshop booking or purchase;

• process payments;

• send booking confirmations and information about your event;

• contact you about changes to or important information relating to your booking;

• respond to enquiries and provide customer support;

• manage cancellations, transfers and changes to bookings;

• maintain appropriate business, financial and accounting records;

• improve our website, bookings and services;

• understand how visitors use our website;

• send IMBUEcreation news, workshop information and marketing where we are legally permitted to do so;

• comply with legal and regulatory requirements; and

• protect our website, customers and business from fraud, misuse or security threats.

We will only use your personal information where we have a lawful basis to do so.

5. Our lawful bases for using your information

Depending on the circumstances, we may process your personal information on the following legal bases:

Contract

We may need to use your information to provide a service you have booked or purchased from us. For example, we need your name and contact details to manage a wreath-making workshop booking.

Legal obligation

We may need to retain or use certain information to comply with legal, accounting or tax requirements.

Legitimate interests

We may use information where it is reasonably necessary to run, administer, improve and protect our business, website and services, provided that this does not unfairly override your rights and interests.

Consent

Where required, we will ask for your consent before using your information for certain purposes, such as particular marketing communications or non-essential cookies.

6. Workshop bookings – Wix Bookings

We use Wix Bookings to manage bookings for our workshops and events.

When you make a booking, information such as your name, email address, telephone number, booking details and payment/transaction information may be processed through Wix in order for us to provide the service you have booked.

We use this information to:

• confirm your booking;

• contact you about your workshop;

• manage your booking and attendance;

• process cancellations or changes;

• provide relevant information before your event; and

• maintain appropriate business records.

Wix may process personal information on our behalf as part of providing its website and booking services.

You can find further information about how Wix handles personal information in its privacy documentation.

Wix Privacy Centre

7. Payments – Wix Payments

Payments made through our website are processed using Wix Payments and/or other payment services made available through our website.

Payment providers may process information such as your name, billing information, transaction information and payment details in order to process your payment securely.

We do not normally receive or store your full debit or credit card number.

Payment providers may have their own privacy policies and terms governing their processing of your information.

Wix Privacy Centre

8. Email marketing – Wix Email Marketing

We use Wix Email Marketing to send emails to people who have chosen to receive marketing communications from IMBUEcreation and, where permitted by law, to existing customers about our own similar services.

Marketing emails may include information about:

• upcoming wreath-making workshops;

• new events;

• IMBUEcreation products;

• seasonal activities; and

• other relevant IMBUEcreation news.

Where consent is required, we will only send marketing communications after you have provided the appropriate consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at imbue.elt@gmail.com.

Unsubscribing from marketing does not affect important service communications relating to a booking you have already made.

9. Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information such as:

• pages visited;

• how visitors arrived at our website;

• approximate location information;

• device and browser information;

• interactions with the website; and

• other information relating to website usage.

We use this information to understand website traffic and improve our website, content, booking process and services.

Google Analytics is not necessary for the basic operation of our website. We therefore treat analytics as a non-essential technology and rely on appropriate consent before setting analytics cookies or using similar tracking technologies where required by law.

You can manage your cookie preferences through the cookie controls provided on our website.

The ICO's current guidance states that consent is required for analytics cookies, including first-party analytics cookies, rather than simply assuming that analytics are covered by legitimate interests.

Google also provides information about how it processes information through its services:

Google Privacy & Terms

10. Cookies

Our website uses cookies and similar technologies.

Cookies may be used for different purposes.

Strictly necessary cookies

These are required for the website to operate properly and may support functions such as:

• website security;

• bookings;

• shopping and checkout;

• payment processing;

• remembering essential settings; and

• other services that you have requested.

These cookies do not require consent where they are genuinely necessary to provide the service you have requested.

Analytics cookies

We use Google Analytics to understand how visitors use our website and improve its performance.

These cookies are non-essential and will only be used where the appropriate consent has been obtained.

Marketing and other non-essential technologies

If we introduce additional marketing, advertising or tracking technologies in the future, these will be subject to the appropriate consent requirements.

You can manage your cookie choices through the cookie controls provided on our website.

UK rules require clear information about cookies and generally require active consent before non-essential cookies or similar technologies are used.

11. Who we share your information with

We may share personal information with organisations that help us operate IMBUEcreation, including:

• Wix, which provides our website, booking and related services;

• Wix Payments and relevant payment providers;

• Google, in connection with Google Analytics;

• Wix Email Marketing, for sending marketing communications;

• professional advisers such as accountants where necessary;

• IT and technical service providers where necessary; and

• government authorities, regulators or law-enforcement bodies where we are legally required to do so.

We do not sell your personal information.

Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that the processing is carried out in accordance with applicable data protection requirements.

The ICO distinguishes between a controller, who decides why and how personal information is processed, and a processor, who processes information on behalf of a controller.

12. International transfers

Some of the service providers we use may process or store information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

This may include relying on an adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism where required.

13. How long we keep your information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected.

For example, information relating to bookings and payments may need to be retained for longer periods for accounting, tax, legal or regulatory purposes.

Marketing information will be retained while you remain subscribed to our marketing communications, or until you unsubscribe, subject to any information we may need to retain for other lawful purposes.

When information is no longer required, we will securely delete it or otherwise dispose of it appropriately.

14. Keeping your information secure

We take reasonable technical and organisational measures to protect your personal information against:

• unauthorised access;

• accidental loss;

• misuse;

• alteration; and

• unauthorised disclosure.

Our website and payment services use appropriate security measures provided by our technology and payment providers.

However, no online system or method of transmitting information can be guaranteed to be completely secure.

If you believe that your personal information has been accessed or used improperly, please contact us as soon as possible at imbue.elt@gmail.com.

15. Your data protection rights

Under UK data protection law, you may have rights including:

• Right of access – to request a copy of the personal information we hold about you.

• Right to rectification – to ask us to correct inaccurate or incomplete information.

• Right to erasure – to ask us to delete your information in certain circumstances.

• Right to restriction – to ask us to restrict how we use your information in certain circumstances.

• Right to object – to object to certain types of processing, including direct marketing.

• Right to data portability – in certain circumstances, to request that your information is provided in a usable format or transferred to another organisation.

• Right to withdraw consent – where we rely on your consent to process your information.

These rights are subject to certain legal exceptions and may not apply in every circumstance.

To exercise your rights, contact:

imbue.elt@gmail.com

We may need to ask for information to verify your identity before responding to a request.

16. Marketing preferences

You can stop receiving marketing communications from us at any time.

You can:

• use the unsubscribe link in one of our marketing emails; or

• contact imbue.elt@gmail.com.

You will continue to receive essential communications relating to bookings or purchases you have made where those communications are necessary to provide the service.

17. Complaints

If you have concerns about how we have handled your personal information, please contact us first:

Email: imbue.elt@gmail.com

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Information Commissioner's Office

18. Links to other websites

Our website may contain links to other websites, including social media platforms, venues and third-party services.

We are not responsible for the privacy practices, security or content of external websites.

We recommend that you read the privacy policy of any external website you visit.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our business;

• our website;

• the services we use;

• how we process personal information; or

• applicable legal requirements.

The latest version will always be published on this page with the date it was last updated.

IMBUEcreation
Sophie Louise Day
Email: imbue.elt@gmail.com
Telephone: 07507 130847

Last updated: 24 September 2026

One important Wix setting

There's one part of this that is just as important as the wording of the policy.

Because you're using Google Analytics, you should make sure your Wix cookie consent mechanism actually prevents the non-essential analytics technology from being set until the visitor accepts it. Simply having a privacy-policy page saying "we use Google Analytics" isn't enough. The ICO specifically says consent must be an active, informed choice and that non-essential cookies shouldn't be set before consent.

So your website should effectively give visitors something like:

We use cookies

We use essential cookies to make our website work. With your permission, we also use analytics cookies to understand how visitors use our website and improve it.